Tuesday, 11 February 2014

The Latest News from Warrington School of Management

The latest news from Business Management at Warrington
In this issue:  Students visit Everton FC | A final year student says | Work placements | Business speakers
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Warrington School of Management

Business Management Newsletter - February 2014

Thank you for your interest in Business Management at the University of Chester. Whilst you are considering your options we aim to give you a flavour of our programme and the approach that we, the teaching team, take in guiding and supporting students through the process of becoming successful graduates. We have some interesting stories and snippets below to start the journey.

Don’t forget that you can visit us to find out more at one of our forthcoming Applicant Days.
Book your place now
Everton FC

Students enjoy a Premier start to Warrington stay

Business Management students recently visited Everton Football Club to experience first-hand the importance of connecting business theory and business practice and how this is applied in a dynamic, exciting environment.

Read more
Kayleigh Miller

A Final Year Student Says...


"The Business tutors are second to none. They make sure you know exactly what is expected and help you every step of the way.
 
"Doing a Business Management course at the University of Chester has really opened my eyes to the amount of possibilities there are when I graduate."
 
Kayleigh Miller

Employers meet undergraduates and get involved in classes...

Business lecturers have been collaborating with the Department of Careers and Employability to bring in external speakers from industry to provide a ‘real-life’ perspective to curriculum delivery. 

Hearing from employers gives students the chance to enhance their commercial awareness by gaining a ‘real-world’ view of their subject and an understanding of the challenges faced and the strategies used within the workplace. Hearing from a range of companies can also help broaden students’ awareness of career options after they graduate.
Catherine Rawcliffe, Talent Acquisition Specialist at Enterprise Rent-A-Car tells us:

"It is important for students to network and learn best practice from the world of work. Enterprise Rent-A-Car spend a lot of time with students at the University's Chester and Warrington Campuses. Across the academic year we have helped students develop employability skills and commercial awareness, which is invaluable to the students and helps them prepare skills needed for their career search and future career development. Enterprise Rent-A-Car have enjoyed building relationships with both students and staff. It is a great opportunity for us to spot talent, keep the talent pipeline open and, in turn, select the best people for our Management Trainee roles."
Nauman Wasif

Work Based Learning


All students have a work placement as an integral part of their programme of study. Nauman Wasif, tells us:

"I had a great time working with Oxfam for my Work Based Learning, and not only did I get an opportunity to observe management in practice, but I also came out with influential contacts and priceless learning experiences. It's a great opportunity for students to network with prospective employers and share experiences with people who've been in the industry for a long time whilst establishing long term relationships."

Read More about Work Based Learning
Applicant Days 2014

Applicant Days


Book your place for one of our Applicant Days now and see for yourself what makes Chester so unique.
Book Now

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Get in Touch:


Course Enquiries:
Andrea Harper
01925 534325
a.harper@chester.ac.uk

General Enquiries:
01244 512800
visitus@chester.ac.uk
www.chester.ac.uk
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Friday, 31 January 2014

5 Ways to Increase your Website Conversion Rates: Part Five


In the final part of our Digital Marketing series, Senior Lecturer Tanya Hemphill identifies the best tools and resources to help you monitor and evaluate your website's performance.

Test, test and test again

Every website is different and to find the most effective approach, tools such as Google Analytics and Crazy Egg (eye tracking/ heat maps) are needed to identify the most important parts of the site and then A/B testing should be used to identify what layout and content generates the most conversions.

A/B testing is when two versions of the same page are designed and 50% of visitors are taken to one page, with the other half visiting the other. Conversion rates can then be analysed to find out which page generates the best conversion. This can be done with the help of Google Analytics Content Experience API (see http:/
analytics.blogspot.co.uk/2012/06/helpingto-create-better-websites.html).

Further Reading: http://econsultancy.com/blog/10922- eight-user-testing-case-studies-that-achieved-amazing-results

Eisenberg, B., Quarto-vonTivadar, J. and Davis, L., 2008. A/B Always Be Testing. Wiley.

Goward, C., 2012. You Should Test That: Conversion Optimization for More Leads,
Sales and Profit or The Art and Science of Optimized Marketing.


This series has been written by Tanya Hemphill, Senior Lecturer and Programme Leader in Marketing and Public Relations, based at the Warrington School of Management (University of Chester).

STOP PRESS:

The Warrington School of Management is launching an exciting new business service that will include networking events and ‘Master Classes’ to help small and medium sized businesses grow. If you are interested in registering for more information, please send your details to Beth Morris at b.morris@chester.ac.uk