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| PR veteran and author Robert Leaf |
Over forty-five PR and business students on the University
of Chester’s Padgate campus attended a guest lecture from Robert Leaf, former
International Chairman of Burson-Marsteller, about public relations this week.
Robert entertained and informed students about his varied
career in ‘perception management’, from bringing PR to the Soviet Union during
the Cold War to setting up the first official PR firm in China. Throughout his
55 year career in public relations, Robert has set up offices around the world
and worked with clients such as Rocco Forte and Robert Maxwell.
The American PR veteran, who is listed in ‘Who’s Who in
the World’, has published memoirs about his career in the book ‘The Art of
Perception’. He told the Warrington School of Management students about some of
the defining moments of his career and provided them with career advice, based
on having conducted thousands of interviews during his time at Burson-Marseller.
Professor Lawrence Bellamy, Associate Dean of the
Warrington School of Management, says ‘We were delighted to have Robert as a
guest lecture at the business school. Students not only enjoyed his talk but
went away with first-hand insight regarding International public relations and
some great tips about job seeking and preparing for interviews. The business
school actively seeks visiting lecturers of Robert’s calibre to provide
students with inspiration and industry knowledge.’
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