Monday 28 October 2013

Sport is not always the market for business

THE Rugby League World Cup contenders Samoa have arrived in Warrington and are using the university campus facilities in Warrington for training. Already their presence has been causing some excitement amongst students and staff and the photo opportunities and autographs are flowing.
 
The canteen takings have gone up too!
 
The events industry in the UK, which includes sports, conferences, exhibitions, trade fairs and festivals, is estimated to be worth over £35billion annually. As many as 500,000 people are employed in roles such as planning, security, logistics, catering, ticketing and car parking.
 
The Halliwell Jones Stadium was selected as a quality venue for the RLWC and it is quality venues, together with easy access which attract good events.

Warrington’s position; accessible from the motorway network and close to international airports make it ideally placed as an event-focused town. However sport and music festivals are not necessarily the market it should aim for.
 
Leading in logistics, the nuclear industry and with strengths in engineering the business of Warrington makes it ideal for strong trade shows and exhibitions.
However large capacity events venues, with heated auditoriums are required. In redeveloping areas such as the Stadium Quarter should such a venue be included?


Professor Lawrence Bellamy is Associate Dean at the Warrington School of Management, University of Chester, Warrington (Padgate) Campus. Follow @WSofManagement, @ProfLawrenceB

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